Better Be Prepared to Write More Often Tehn You Do Now.
The different segments of web space (traditional, web 2.0 and social media) each have their own user expectations, particularly regarding content. This seems obvious, but I have not seen any studies or recommendations regarding how often one should tweet, blog, update facebook or web content. Here are my suggestions for how often businesses (I am talking about manufacturing or service businesses not those organizations in the information or news business) should update content on various media. Does anyone have any other thoughts about this?
Some Guidelines - More or Less:
Websites should be updated weekly or monthly. Although if you are in the news / information business your visitors probably expect daily or weekly updates. The same is true for e-newsletters.
Blogs should be updated weekly or at least monthly.
Facebook, Linked in and other social media probably daily or weekly updates is sufficient.
Twitter followers expect daily or more frequent tweets.
Can you generate fresh content more frequently? Of course, the more frequently relevant and useful content is available to your visitors the more frequently they are likely to visit your site. As part of your marketing strategy that should generate more sales leads and improve your bottom line.
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