Small Business are Successfully Using Social Media.
Last time I posted a blog, it was about companies I thought do a good job using media to promote their business. I also promised a look at some smaller business successes, so here they are.
LocalGetaways.com - a travel web site for the San Fransisco Bay. Part of what they did was simple in concept - but implementing it took a bit of courage. They created content about events and deals in their area, even for those not on their web site. Their Facebook page has 400+ fans, where people are discussing local travel destinations and events. Not to mention their newsletter, it tells people about hotel deals, events, and activities and suggests getaways for their base area of Northern California. The result was to generate more traffic (20K clicks in 2 months) on their web site and garnered national publicity. More information is available from this case study on inkfoundry.com.
Too Much success - zoomdweebies Tea Bar in Wichita was having business problems but because of Twitter their business grew and they needed to move into a larger place. Starting in May of 2009, they have changed their business model. They deal mostly with online customers, through their commercial web site (52teas.com), but they are open to the public Tuesdays. They regularly tweet about the entertainment each night. Their 52teas site has a facebook page with 600+fans. On their web site they discuss the previous weeks blend and post a few user's comments on their web site.
Hubspot: They are an online inbound marketing company. They promote themselves many ways using social media. They use blogs, twitter, online webinars (I attend one Sept 10th, the slides are available here.) They also have a WebsiteGrader.com tool, which has brought them over 450k leads.
That is all well and good for them, but what can you do to get started... Stay tuned.
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