Solutions and Benefits Of Search Engine Optimization

Part 2 - Justifying SEO.
This is the second part of a series of articles related to justifying a rework of your website with SEO in mind. Today we will look at defining solutions and benefits.

Providing a Solution
This article assumes that you are familiar with many of the best practices for SEO and recognized that your corporate website was lacking in this area. If not let me suggest you read Website Basic SEO Review, from last Novembers's blog.

You should be able to list concrete examples and fixes that can be implemented on your website. For example:

• Creating unique page titles.
• Using Images for headers text.
• Use of keywords in Title or Headers.
• Better worded internal links.
• et cetera...

Benefits
You should also list clearly defined benefits (think goals). Increased traffic is a nebulous benefit, you want benefits to be measurable. Some examples would be:

• Increase website traffic by 15% in 3 months.
• Grow website sales by X dollars, or by x percent.
• Reduce bounce rate on targeted keywords by 1/3.
• Raise the number requests for quotes by ___ a month.
• et cetera...

Try to be specific, but not overly optimistic.

Next weeks, will cover methods to measure the performance of your SEO efforts.