Social Media Marketing - Finding the Right Seminar for You

Social Media Saves The Day.

There are lots of seminars offering to teach you all you need to know about social media. How do you find out which ones are the good one.

To Much Hype

Is your business failing? Are you in the red? Don't have enough customers? Don't worry social media marketing can save you. It even clears up acne and cures E. D.


Attend a 1 day seminar and all your problems will disappear. Create a business page on Facebook, a NING group, tweet or blog and your business will reap huge rewards and your business will be saved and you'll get rich

There are many social media experts offering seminars, talking to business owners, and posting blogs about the miracle of social media. Google "social media marketing seminar" and you will get back over 7,000,000 results. Some of these seminars are useful others just line the speaker's pocket. The question is how to find the nuggets of gold in this sea of dross.

Looking for Effective Social Media Seminars

Beware of Buzzwords

• Reach millions of  people
• Beat your competition
• Survive in the New Economy
• New Business Models

You know hype when you see it. Advertising for seminars might contain buzzwords, but the overview or presentation details should not.

Look For Specifics
When you look at the overview or presentation detail pages look specifics of what will be covered and match them to your needs. Look for "How To's"

• How to set up a Facebook or twitter account.
• How to link Facebook, twitter, your blog and Youtube accounts.
• How to pick social media tools that will work for you
• How to Measure success (ROI)

If you are just getting started and are a social media neophyte I'd suggest you start with a general seminar. Find one that looks like it gives a good overview of social media and will offer you one take away that you can try - such as setting up a Facebook page or setting up a twitter account.

Ask your network  - Ask your friends and people in your business network if they have attended any seminars or workshops that they would recommend. Get specific details about what they learned and how it worked when they tried to implement those new ideas.

Keep It Real

Social media can help a business, but it is magic. It is just one of many marketing tools available to businesses.

Look for seminars that can teach something you can use to market your business and improve the relationship with your customers.

P.S. If you are interested in  setting up a Facebook page for your business, Hubspot has a 5 minute video and short blog that explains it in a step by step process. The video assumes that you don't have a FB yet. If you do, then start from the FB account Menu and look for a tab "Manage Pages"