What Content Goes on a Website's Home Page

Are you not sure what should go on your home page? Picking content for your website's home page is important.

One of the dangers is that you put too much information on the page and visitors do not know where they or or what actions to take.

Unless you are a household name (Google or Disney) here are some basic pieces of information every home page should have.

1. Company name / logo prominently displayed.
   The upper left corner of your web page has been the "standard" location for years.
2. Phone Number
   Some people say it should be in the top section of the home page to be easily visible. Others say the footer is a good spot. I prefer the top (if your site's design allows) and also in the footer.
3. Physical Address
   Usually in the footer. The exception to this rule is if you have multiple locations. But if you are a small business serving one city / region with only a few locations I'd put display your main office's address in the footer.
4. Search Site Button
   If your site contains lots of content, make it easy for people to search for what they need. The upper right corner of your web page has become the standard location.

All of those items might sound obvious to you. But I still run across a site every couple of weeks that is missing one of those elements.

Keep content on your home page to a minimum.

This is not the place to tell everyone about how long your company has been in business, nor how many years of experience your employees have.

Keep your content brief, talk about your products or services in general terms, try to use some of your SEO keywords here.

Remember to keep your home page organized so people visiting your site for the first time know what to do next.