SEO Marketing - Writing for People.

SEO Should Not Equal Bad Content.

If you are in charge of the corporate website, odds are that someone is always asking to get your website ranked higher for one term or another. You should resist the urge to edit page of you site and toss in a bunch of keywords.

Welcome to Widget Design Company of Cleveland Ohio. Widget Design provides you with the best design for your custom widget.

We will work with our clients to create the widget design that best meets there needs.

Are you Located in Cleveland,  Akron, or North East Ohio. Call Widget Design Company we build the best widgets anywhere in Ohio.

Does that content look familiar?
If it looks like what you are writing STOP!

You might get a high ranking on Google's search engine result page (SERP) for "Ohio Widget Design Company" but what will people think when they first see this page?

Web Pages Should Be Written For Customers

Your website should be written for the people who will be reading the pages. If it is stuffed with keywords and contains stilted content visitors will leave your site after looking at only  one page.

Bounce Rate
If you want to see if this is happening to you. If you use Google Analytics, you can look at your bounce rate for Keyword traffic sources. For terms that are directly related to your product and pages a good bounce rate is anything under 50% (30% or lower is great).

For searches that are tangentially related to your product (sometimes called long tail searches) bounce rates of 70% are acceptable, and anything under 50% is very good.

Branded searches (searches for your company brand names) should have a bounce rate under 30%.

Bounce Rate: The percentage of single-page visits compared to visits of more than one page (i.e. visits in which the person left your site after looking at only one page).

Other indicators of success for your web pages is the average page visits, or your conversion rates.

Next week I'll talk about what you should do with your web pages to improve your bounce rate.