Social Media Marketing - All I Need To Know I Learned In Kindergarten

If you look at the poem "All I Really Need To Know I Learned In Kindergarten" by Robert Fulghum you will see several ideas that apply to Social Media Marketing.

Share everything.
Play fair.
Don't hit people.

Share Everything - Isn't this what social media is all about. Although, you don't want to share everything. You do want to share useful tidbits of information with your readers.

Play Fair - Use "white hat" tactics.

Don't hit people - No Spamming. No one likes to receive multiple messages a day asking them to buy your product.

Put things back where you found them.
Clean up your own mess.
Don't take things that aren't yours.

Put things back where you found them - Make sure your links point to relevant content.

Clean up your own mess - If you make a mistake own up to it. If someone complains about your company on a local site (Yelp, City Search, Google...) there is a proper way to address it, especially if the complaint is valid.

Don't take things that aren't yours - Don't scrape content.

Say you're sorry when you hurt somebody.
Wash your hands before you eat.
Flush.

Say you're sorry when you hurt somebody - This is always good advice, on-line or in the real world. Try not to hurt anyone.

Wash your hands before you eat - Before you re-tweet that really juicy story, check it out to make sure it is true. Snopes, Urban Legends, FactCheck.org and Truth Or Fiction are good places to start.

Flush - Keep your content fresh.

Warm cookies and cold milk are good for you.
Live a balanced life
Learn some and think some

Warm cookies and cold milk are good for you - Post information you would want to read.

Live a balanced life  - Everything you post does not need to be about you, balance your content.

Learn some and think some - Read other peoples posts.

And draw and paint and sing and dance
And play and work everyday some.
Take a nap every afternoon.

And draw and paint and sing and dance - Every once and while it is good to do something entertaining, for instance write about a poem.

And play and work everyday some  - SEM is an ongoing adventure. You can not do it once and then forget about it. A little bit a day goes a long way.

Take a nap every afternoon - Rest every once and awhile, your entire life does not need to revolve around Social Media Marketing - don't tell your clients this.

When you go out into the world,
Watch out for traffic,
Hold hands and stick together.
Be aware of wonder.

Watch out for traffic - Traffic and conversions is why marketing exists. Make sure you are looking for new ways to generate traffic.

Hold hands and stick together  - Go to conferences and talk to industry peers.

Be aware of wonder - Look for the next great idea. It wasn't that long ago everyone knew about mySpace, but only a few college kids know about Facebook.