tag:blogger.com,1999:blog-37749154033296113082012-02-04T12:05:54.563-05:00My Thoughts on Website Design and Social Media for Growing Your BusinessJoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.comBlogger109125tag:blogger.com,1999:blog-3774915403329611308.post-8398438273008024662011-06-27T08:00:00.004-04:002011-06-27T08:00:09.222-04:00

Change one or two words and increase sales. Months after a new site has been up, I'll get an email from a client stating something like this. Subject: SEO I've been looking at our site traffic and it is going up. Is there any SEO you'd suggest we can to?What they are usually asking for help with is Marketing and sales.There is a common misconception that if you alter one or two words or phrases

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-72176926862946813792011-05-06T10:50:00.004-04:002011-05-06T10:55:05.916-04:00

Friday is Reading Day: If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean (searchEngineWatch.com May 4, 2011) If you use a CMS that lets you set friendly URLS, be aware of how it handles altered URLS. 5 Steps to Google Places

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-30836752787419933342011-04-28T08:53:00.000-04:002011-04-28T08:53:40.268-04:00

PO Box or Home Address If you are a home based business and want to be listed on local search, such as Google Places, then you have a decision to make. What address do you use for your business? Do you want to list your home address as the location? According to Google's quality guide lines, you need to provide the physical location of your business. "P.O. Boxes are not considered accurate

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-53117852786549021582011-03-30T12:52:00.007-04:002011-03-30T13:00:55.794-04:00

Many small businesses are overlooking local search (Google Places, Bing Places, Yelp... ) as a means to promote their business; concentrating on Facebook or Twitter. This is a mistake. Local Search is important because it helps people with no connection to your or your customers find your business. Local search accounts for 10% of new visitors on some of the websites Zajon manages. Some

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-54111420031376047732011-03-24T09:16:00.008-04:002011-03-24T09:25:21.794-04:00

Three simple methods to promote an event. There is nothing magical about promoting an event. To get people to show up you need to advertise and let people know what is happening. Here are three ways to promote your event through social media, other than tweeting about it. 1) Facebook Ideally you have created a Facebook page for your business. If so then you can invite all your company's

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-55559435705288676252011-03-01T08:44:00.029-05:002011-03-01T09:39:52.476-05:00

Instead of reacting to negative reviews, I want to suggest business owners take a proactive approach. If you get a negative review - and eventually everyone will, having lots of good reviews can mitigate the affect of the occasional bad review. Plan AheadTo quote a wise man "An ounce of prevention is worth a pound of cure". Every business will get a bad review once in a while. But if you plan in

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-64475957532006770332011-02-18T08:47:00.000-05:002011-02-18T08:47:59.864-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Use a "Breath" Test to Determine Proper Length for Headlines (searchengineguide.com Nov. 30, 2011) Great rule of thumb for content creaters. When Will the Social Media Gatekeepers Arrive? (briansolis.com Feb. 10, 2010) Will social

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-44292692258092968422011-02-14T07:00:00.011-05:002011-02-14T08:16:43.027-05:00

Ever wonder what size monitor you should design a website for? A more interesting question is, "For what size browser window should I design?". Since website visitors often have their browser window smaller than their monitor, designing for browser size is more important than monitor resolution. I have two monitors each with a resolution of 1280 x 1024, so my affective resolution is 2560 x

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-88555299676710730642011-02-11T08:00:00.001-05:002011-02-11T08:00:23.531-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. 6 Lessons for Awesome Email Marketing (blog.hubspot.com Feb. 7, 2011) A short review of Threadless. I'm impressed that they sent out an email "Open this email or say goodbye forever". Push Me, Pull Me: Push-Pull in Social Media (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-15187579065113005822011-02-10T08:10:00.001-05:002011-02-26T19:28:10.787-05:00

Dealing with negative reviews. There are many different websites offering people the ability to comment about a business. Keeping tabs on reviews can seem overwhelming. This article will provide a starting point to track what people are saying about your company. Before you can react to a negative review, you need to know it has been published. Unfortunately there is no easy way to track all

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-69659016966115028942011-02-04T08:43:00.003-05:002011-02-10T08:46:08.272-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. My thoughts on this week’s debate (mattcutts.com Feb. 3, 2011) Discussion about is Bing "borrowing" search results from Google. Yelp Smackdown Revisited: Did "Crazy Amy" Win by Losing? (toolbox.com Setp. 10, 2010) Revisiting one of

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-48352015598442694992011-02-02T07:00:00.007-05:002011-02-09T21:21:13.113-05:00

... if you don't care what people say about your business. Businesses that don't pay attention to Local Search are turning their backs to customers and not listening to what they say. Before seeing a potential internet marketing client, one thing I do,  is check their company on the internet and  search for reviews of the business. I show some of what I found, during the first meeting with new

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-24839715157855843572011-01-28T08:00:00.000-05:002011-01-28T08:00:19.948-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. How To Optimize Your Website for Local Search (entrepreneur.com Jan. 28, 2010) Some basics about SEO and building your local search presence. Best take away - ask for reviews. Local Search isn't always so local (searchengineguide.com

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-70328584769582992011-01-27T21:29:00.001-05:002011-01-27T21:30:43.789-05:00

Programmers use that phrase when describing peoples software development options, implying that you can't have all three. For SEO the phrase: "Thorough, Effective or Cheap" seems to be appropriate.  Why do I say that? Cheap This is easy, SEO is not cheap, but it should not be outrageously priced either. If done correctly SEO yields a good return on investment. Thorough Refers to long tail

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-16281380567092154302011-01-21T08:58:00.002-05:002011-01-21T09:04:15.035-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. The SEOmoz Internal SEO Pre-Launch Checklist (seomoz.org Dec 16, 2010) From the SEOmoz whiteboard friday video blog aquick checklist for anyone planning to launch a website. The Web: Why Users No Longer Matter (searchenginewatch.com

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-86152824113143303912011-01-20T08:00:00.037-05:002011-01-22T16:36:22.133-05:00

Many small businesses don't use Facebook (FB) because they are not sure if can help them. Here is an example of how FB is helping a small business. Dickinson Cottage Rentals (DCR) is a small business, and as the name implies they rent cottages. The cottages are located on Maine's coast, near Small Point. DCR created a Facebook page for their business and have received bookings from new

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-60574755389668638412011-01-14T10:07:00.000-05:002011-01-14T10:07:56.563-05:00

Long Tail SEO has been talked about for a long time as a way to increase site traffic. I want to postulate that it also helps other pages in your site do better. Long Tail is a reference to a statistical relationship called a "Power Law" and was mentioned by Chris Anderson in 2004 when describing a strategy used by Amazon.com and Netflix. When Long Tail marketing is used, large numbers of pages

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-9084502959073249212011-01-14T09:31:00.002-05:002011-01-21T09:04:25.437-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Responsive Web Design (uie.com Jan. 11, 2011) Tips and suggestions for making your website design accessible to more devices( iPads, smart phones and small screen devices) using CSS. How to Rock Your Facebook Fan Page (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-80665533900048670162011-01-07T14:12:00.005-05:002011-01-21T09:04:35.825-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Where yout IA is, There You Will Be Also (searchengineguide.com Dec. 17, 2010) Information Architecture and why it is important to website design and SEO. How to Market Smarter, Faster, and Cheaper (blog.hubspot.com Jan. 6, 2011)

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-706187248528616132010-12-31T09:49:00.006-05:002011-01-21T09:04:03.456-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. What it Takes to Redesign a 12 Million User Website (mashable.com Dec 20, 2010) A sneak peek at Thrillist’s new design, along with the scoop on what the inside of a massive art project looks like. Read on for the anatomy of this

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-65356207956214926712010-11-22T07:00:00.004-05:002010-11-22T10:01:55.167-05:00

Google's Downward Trend Reversed at Yahoo's Expense Whenever comScore, Inc. releases their search engine rankings, everyone who blogs about search engines or SEM comments on the new statistics. ComScore released their October 2010 results a few days ago and I've been reading lots of posts about the new data. In March of 2010, I created a graph which shows the U.S. search engine ranking from

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-72554663186866685692010-11-19T09:28:00.001-05:002011-01-21T09:05:11.711-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. UIEtips: Five Usability Challenges of Web-Based Applications (UIE.com Nov 17, 2010) A well thought out and organized list of tips for people build web applications or large websites. Are you keeping up with Google? (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-80155993719064716372010-11-15T07:00:00.015-05:002010-11-15T09:10:47.226-05:00

SEO and serving food don't seem to have much in common but if you think about it they do. A well run restaurant is always thinking about their customers, giving them what they want. An excellent restaurant treats the customer better than they expected. Using SEO to get a high search rank is only half the battle. You want people to read your content and then take some action (conversion to a sale

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-52128956158605136452010-11-12T07:00:00.003-05:002011-01-21T09:05:33.206-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Tips and Training on How to Improve Your SEO Copywriting (toprankblog.com Nov. 9, 2010) Review of an online course with a few tips from the class . Yahoo Webtools to Demote IE6 (cnet.com Nov. 9, 2010) Discussion about Yahoo's plans

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-21031684922666206682010-11-08T08:31:00.000-05:002010-11-08T08:31:48.577-05:00

If you are using IIS 7 with your ASPX websites and getting an error messages about file upload sizes being too large, the fix is relatively easy.This week I'm going to depart from my regular topics to talk about IIS and .Net website configuration. IIS 7 has two locations in the web.config file that need to be edited to increase the default values for file upload size. Watch out, each location

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1