tag:blogger.com,1999:blog-37749154033296113082011-12-15T22:42:56.240-05:00My Thoughts on Website Design and Social Media for Growing Your BusinessJoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.comBlogger1091100tag:blogger.com,1999:blog-3774915403329611308.post-8398438273008024662011-06-27T08:00:00.004-04:002011-06-27T08:00:09.222-04:00

Change one or two words and increase sales. Months after a new site has been up, I'll get an email from a client stating something like this. Subject: SEO I've been looking at our site traffic and it is going up. Is there any SEO you'd suggest we can to?What they are usually asking for help with is Marketing and sales.There is a common misconception that if you alter one or two words or phrases

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-72176926862946813792011-05-06T10:50:00.004-04:002011-05-06T10:55:05.916-04:00

Friday is Reading Day: If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean (searchEngineWatch.com May 4, 2011) If you use a CMS that lets you set friendly URLS, be aware of how it handles altered URLS. 5 Steps to Google Places

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-30836752787419933342011-04-28T08:53:00.000-04:002011-04-28T08:53:40.268-04:00

PO Box or Home Address If you are a home based business and want to be listed on local search, such as Google Places, then you have a decision to make. What address do you use for your business? Do you want to list your home address as the location? According to Google's quality guide lines, you need to provide the physical location of your business. "P.O. Boxes are not considered accurate

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-53117852786549021582011-03-30T12:52:00.007-04:002011-03-30T13:00:55.794-04:00

Many small businesses are overlooking local search (Google Places, Bing Places, Yelp... ) as a means to promote their business; concentrating on Facebook or Twitter. This is a mistake. Local Search is important because it helps people with no connection to your or your customers find your business. Local search accounts for 10% of new visitors on some of the websites Zajon manages. Some

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-54111420031376047732011-03-24T09:16:00.008-04:002011-03-24T09:25:21.794-04:00

Three simple methods to promote an event. There is nothing magical about promoting an event. To get people to show up you need to advertise and let people know what is happening. Here are three ways to promote your event through social media, other than tweeting about it. 1) Facebook Ideally you have created a Facebook page for your business. If so then you can invite all your company's

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-55559435705288676252011-03-01T08:44:00.029-05:002011-03-01T09:39:52.476-05:00

Instead of reacting to negative reviews, I want to suggest business owners take a proactive approach. If you get a negative review - and eventually everyone will, having lots of good reviews can mitigate the affect of the occasional bad review. Plan AheadTo quote a wise man "An ounce of prevention is worth a pound of cure". Every business will get a bad review once in a while. But if you plan in

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-64475957532006770332011-02-18T08:47:00.000-05:002011-02-18T08:47:59.864-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Use a "Breath" Test to Determine Proper Length for Headlines (searchengineguide.com Nov. 30, 2011) Great rule of thumb for content creaters. When Will the Social Media Gatekeepers Arrive? (briansolis.com Feb. 10, 2010) Will social

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-44292692258092968422011-02-14T07:00:00.011-05:002011-02-14T08:16:43.027-05:00

Ever wonder what size monitor you should design a website for? A more interesting question is, "For what size browser window should I design?". Since website visitors often have their browser window smaller than their monitor, designing for browser size is more important than monitor resolution. I have two monitors each with a resolution of 1280 x 1024, so my affective resolution is 2560 x

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-88555299676710730642011-02-11T08:00:00.001-05:002011-02-11T08:00:23.531-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. 6 Lessons for Awesome Email Marketing (blog.hubspot.com Feb. 7, 2011) A short review of Threadless. I'm impressed that they sent out an email "Open this email or say goodbye forever". Push Me, Pull Me: Push-Pull in Social Media (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-15187579065113005822011-02-10T08:10:00.001-05:002011-02-26T19:28:10.787-05:00

Dealing with negative reviews. There are many different websites offering people the ability to comment about a business. Keeping tabs on reviews can seem overwhelming. This article will provide a starting point to track what people are saying about your company. Before you can react to a negative review, you need to know it has been published. Unfortunately there is no easy way to track all

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-69659016966115028942011-02-04T08:43:00.003-05:002011-02-10T08:46:08.272-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. My thoughts on this week’s debate (mattcutts.com Feb. 3, 2011) Discussion about is Bing "borrowing" search results from Google. Yelp Smackdown Revisited: Did "Crazy Amy" Win by Losing? (toolbox.com Setp. 10, 2010) Revisiting one of

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-48352015598442694992011-02-02T07:00:00.007-05:002011-02-09T21:21:13.113-05:00

... if you don't care what people say about your business. Businesses that don't pay attention to Local Search are turning their backs to customers and not listening to what they say. Before seeing a potential internet marketing client, one thing I do,  is check their company on the internet and  search for reviews of the business. I show some of what I found, during the first meeting with new

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-24839715157855843572011-01-28T08:00:00.000-05:002011-01-28T08:00:19.948-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. How To Optimize Your Website for Local Search (entrepreneur.com Jan. 28, 2010) Some basics about SEO and building your local search presence. Best take away - ask for reviews. Local Search isn't always so local (searchengineguide.com

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-70328584769582992011-01-27T21:29:00.001-05:002011-01-27T21:30:43.789-05:00

Programmers use that phrase when describing peoples software development options, implying that you can't have all three. For SEO the phrase: "Thorough, Effective or Cheap" seems to be appropriate.  Why do I say that? Cheap This is easy, SEO is not cheap, but it should not be outrageously priced either. If done correctly SEO yields a good return on investment. Thorough Refers to long tail

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-16281380567092154302011-01-21T08:58:00.002-05:002011-01-21T09:04:15.035-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. The SEOmoz Internal SEO Pre-Launch Checklist (seomoz.org Dec 16, 2010) From the SEOmoz whiteboard friday video blog aquick checklist for anyone planning to launch a website. The Web: Why Users No Longer Matter (searchenginewatch.com

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-86152824113143303912011-01-20T08:00:00.037-05:002011-01-22T16:36:22.133-05:00

Many small businesses don't use Facebook (FB) because they are not sure if can help them. Here is an example of how FB is helping a small business. Dickinson Cottage Rentals (DCR) is a small business, and as the name implies they rent cottages. The cottages are located on Maine's coast, near Small Point. DCR created a Facebook page for their business and have received bookings from new

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-60574755389668638412011-01-14T10:07:00.000-05:002011-01-14T10:07:56.563-05:00

Long Tail SEO has been talked about for a long time as a way to increase site traffic. I want to postulate that it also helps other pages in your site do better. Long Tail is a reference to a statistical relationship called a "Power Law" and was mentioned by Chris Anderson in 2004 when describing a strategy used by Amazon.com and Netflix. When Long Tail marketing is used, large numbers of pages

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-9084502959073249212011-01-14T09:31:00.002-05:002011-01-21T09:04:25.437-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Responsive Web Design (uie.com Jan. 11, 2011) Tips and suggestions for making your website design accessible to more devices( iPads, smart phones and small screen devices) using CSS. How to Rock Your Facebook Fan Page (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-80665533900048670162011-01-07T14:12:00.005-05:002011-01-21T09:04:35.825-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Where yout IA is, There You Will Be Also (searchengineguide.com Dec. 17, 2010) Information Architecture and why it is important to website design and SEO. How to Market Smarter, Faster, and Cheaper (blog.hubspot.com Jan. 6, 2011)

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-706187248528616132010-12-31T09:49:00.006-05:002011-01-21T09:04:03.456-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. What it Takes to Redesign a 12 Million User Website (mashable.com Dec 20, 2010) A sneak peek at Thrillist’s new design, along with the scoop on what the inside of a massive art project looks like. Read on for the anatomy of this

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-65356207956214926712010-11-22T07:00:00.004-05:002010-11-22T10:01:55.167-05:00

Google's Downward Trend Reversed at Yahoo's Expense Whenever comScore, Inc. releases their search engine rankings, everyone who blogs about search engines or SEM comments on the new statistics. ComScore released their October 2010 results a few days ago and I've been reading lots of posts about the new data. In March of 2010, I created a graph which shows the U.S. search engine ranking from

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-72554663186866685692010-11-19T09:28:00.001-05:002011-01-21T09:05:11.711-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. UIEtips: Five Usability Challenges of Web-Based Applications (UIE.com Nov 17, 2010) A well thought out and organized list of tips for people build web applications or large websites. Are you keeping up with Google? (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-80155993719064716372010-11-15T07:00:00.015-05:002010-11-15T09:10:47.226-05:00

SEO and serving food don't seem to have much in common but if you think about it they do. A well run restaurant is always thinking about their customers, giving them what they want. An excellent restaurant treats the customer better than they expected. Using SEO to get a high search rank is only half the battle. You want people to read your content and then take some action (conversion to a sale

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-52128956158605136452010-11-12T07:00:00.003-05:002011-01-21T09:05:33.206-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Tips and Training on How to Improve Your SEO Copywriting (toprankblog.com Nov. 9, 2010) Review of an online course with a few tips from the class . Yahoo Webtools to Demote IE6 (cnet.com Nov. 9, 2010) Discussion about Yahoo's plans

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-21031684922666206682010-11-08T08:31:00.000-05:002010-11-08T08:31:48.577-05:00

If you are using IIS 7 with your ASPX websites and getting an error messages about file upload sizes being too large, the fix is relatively easy.This week I'm going to depart from my regular topics to talk about IIS and .Net website configuration. IIS 7 has two locations in the web.config file that need to be edited to increase the default values for file upload size. Watch out, each location

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-53273040561274679932010-11-05T10:25:00.001-04:002010-11-10T20:29:22.082-05:00

These are two very different processes. But both have one thing in common, getting ready. Success or failure can depend on how you get ready. I recently heard from two friends the results of separate SEO / SEM campaigns, both of which failed. The company of one friend (I'll call him John) used the Ready Fire Aim Method, the other friend used the Ready Aim Fire method. I'm not going to go into

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-10826548364382210752010-11-05T08:59:00.002-04:002011-01-21T09:06:01.104-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. How Google may Manage Reputations for Reviewers and Raters (seobythesea.com Nov 2, 2010) A technical discussion related to a patent just granted to Google. Worth the read if you are involved with Google places. The Importance of

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-47156541314175453412010-10-29T19:32:00.001-04:002011-01-21T09:06:29.260-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. How to Turn a Negative SEO Experience Into Success (searchengineguide.com Oct. 27, 2010) Once you get past the analogy of SEO to auto repair this has some good advice about how to pick an SEO company. Google Place Search (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-70075215455167140422010-10-22T10:38:00.004-04:002011-01-21T09:06:48.273-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Google SEO Starter Guide (google webmaster central Oct. 3, 2010) Download the PDF and read information from the source. There is information about mobile SEO, about half way through the PDF. Serious Robots.txt Misuse and High Impact

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-69358480692394012382010-10-20T23:28:00.000-04:002010-10-20T23:28:09.484-04:00

If you look at the poem "All I Really Need To Know I Learned In Kindergarten" by Robert Fulghum you will see several ideas that apply to Social Media Marketing. Share everything. Play fair. Don't hit people.Share Everything - Isn't this what social media is all about. Although, you don't want to share everything. You do want to share useful tidbits of information with your readers. Play Fair -

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-71589866779276234492010-10-15T14:31:00.003-04:002011-01-21T09:07:16.090-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. 3 More Critical SEO Mistakes You Are Making (blog.Hubspot.com Oct. 14, 2010) A good primer that talks about Geographic search terms and title tags. Five Rules For Your About Page (sethgodin.typepad.com Sept. 27, 2010) Short and to

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-21122313436930734672010-10-14T14:23:00.001-04:002010-10-14T14:29:00.299-04:00

A Step Backwards - Facebook Changes Their LayoutFacebook is constantly trying out new ideas. This week they changed the way people can see who is on line to chat. I do not think this was an improvement. They used to show "Friends Online" as an icon of the people, their name and status (see previous layout in bottom image to the right). Now Facebook is only showing icons of the people. Their

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-42020351342673063572010-10-12T11:24:00.004-04:002010-10-12T15:06:36.621-04:00

Make Your Own Follow Me Button. I'm sure everyone has seen the common "Follow Me" buttons on web pages. They look like those to the right and can be found  on Twitter at http://twitter.com/goodies/buttons. I think having a button which shows your name, company or brand is better. Customize Your ButtonAnyone can have a customized button with very little effort. All you need are some basic skills

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-73554494428812004222010-10-08T08:59:00.001-04:002011-01-21T09:08:01.652-05:00

Friday is Reading Day If you are looking for articles related to SEO or Social media, take a look at this list. I assemble it over the week and post it every Friday. Some of my favorite or thought provoking finds for this week include one article titled "Six Killer Ways to Boost Blog Traffic and Revenue Via Social Media" Improve Your SMB Site with These 2 Basic SEO Metrics. (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-37370002238762820322010-10-01T08:00:00.001-04:002011-01-21T09:08:18.979-05:00

Friday is Reading Day I am starting a regular weekly post that will focus on SEO and Social Media. It will contain summaries and links to articles I found during the week, and thought were interesting. For SEO, You need a story to tell (searchengineguide.com Sept. 20, 2010) The secret to successful search engine optimization is to have content that people really want to find. The best take away

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-16920465773107843112010-09-29T07:43:00.001-04:002010-09-29T07:59:57.373-04:00

Internet Marketing Basics There is nothing magical about marketing and promoting your website. Like any other product, a website needs to be perceived as providing value to the customer greater than the cost. Determining a Website's Value?Websites fall into three categories: Sales Entertainment Information People visit your website for one or more of those purposes. Value of Sales Websites If

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-44349302565910604182010-09-23T10:06:00.004-04:002010-09-26T14:10:53.066-04:00

Make It Easy For Your Customers Here are three simple things you can do to encourage feedback from your customers to social media sites, such as Facebook, Google Places and Yelp. Ask your customers for reviews. Point them to local search locations where your company is registered. 1) URL Shorteners Use URL shorteners, both of these URLs go to Zajon on Google Places http://bit.ly/zajon http://

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-28668941065215358882010-09-17T11:52:00.001-04:002010-09-17T12:47:53.434-04:00

When my children were five, they acted up and had several bad manners. My wife and I have worked hard to try and correct their behavior. When the web was new, many sites exhibited bad manners, such as pop-ups when you closed a window. That has changed, very few sites do that anymore, although many websites still exhibit one form or another of bad manners. Does Your Website Interrupt Visitors?Do

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-9067357141325040142010-09-15T12:39:00.006-04:002010-09-15T12:41:13.314-04:00

A Step by Step Guide to Adding Facebook "Like" Buttons to Your Web Pages. Last month we talked about social media marketing for your website. One of the methods discussed was placing Facebook (FB) "Like" or "Recommend" buttons on a page of a website, using FB's button creating tool and "IFrames". The drawback to that method is that, unless you are a programmer, you can only create one "Like"

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-9839466007637028022010-09-07T10:39:00.014-04:002010-09-07T21:58:16.271-04:00

Reducing Your Page's Bounce Rate Do you need help reducing your website's Bounce Rate? Do you know what bounce rate mean's as it relates to your website's traffic? Here are three tips to get people to read more than one page on your website before they click the back button. Why Is Bounce Rate ImportantBefore we get to the tips, you need to know what Bounce Rate is. (If you know all about

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-78299359850514267262010-08-31T15:17:00.001-04:002010-09-07T10:08:50.931-04:00

SEO Should Not Equal Bad Content. If you are in charge of the corporate website, odds are that someone is always asking to get your website ranked higher for one term or another. You should resist the urge to edit page of you site and toss in a bunch of keywords. Welcome to Widget Design Company of Cleveland Ohio. Widget Design provides you with the best design for your custom widget. We will

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-29493463298366401632010-08-24T10:03:00.005-04:002010-08-24T16:08:09.920-04:00

Social media marketing includes your customers sharing information with their friends. Facebook (FB) makes it easy to share pages created on their site, but what if you want to let people share items on your website? Facebook Makes It EasyThey have an online tool to create a "I Like This" button (widget) to place on your web page. The tool makes it easy to build code, although they give you very

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-50658180906143526892010-08-19T13:20:00.001-04:002010-08-19T13:21:13.040-04:00

They say confession is good for the soul, and I have something to confess after reading Stephan Spencer's article 36 SEO Myths That Won’t Die But Need To. I was a believer. I don't mean I believed all the myths but there were some that I still believed.  In no particular order, here they are: Your PageRank score, as reported by Google’s toolbar server, is highly correlated to your Google

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-52473348565958650112010-08-14T20:45:00.002-04:002010-08-14T20:50:01.928-04:00

Facebook Ad Campaign Filters You are creating a Facebook (FB) ad campaign, and want to select the filter terms to get to your target audience. What words should you choose? How to use Facebook Likes & Interests If you have ever used Facebook to create an ad, then you know that they offer several options to help filter their audience: Location ( Country, State and City) Demographics (Age &

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-79417717562619566672010-07-31T13:19:00.004-04:002010-07-31T22:38:12.452-04:00

500 Million People, Who Cares? Facebook announced that they had 500,000,000 members "actively using facebook" on the 21st of July. Should you care? The short answer is "Not really".  Odds are that you are not Coca-Cola, and all 500 million people are not potential customers. You are interested in a segment of those people. You want to reach the most qualified and likely to make a purchase with

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-50653131174903006582010-07-21T21:29:00.002-04:002010-07-21T21:37:50.203-04:00

Congratulations you launched your business's Facebook page. Now What? Here are some tips on what you can do with Facebook (FB) to promote your business, and I don't mean just online coupons. This blog assumes that you are familiar with managing FB page settings - Hubspot has a good how-to video on setting up a basic page. If you remember last week I said that "Facebook Excels at Advertising

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-9861691344582065192010-07-12T11:53:00.011-04:002010-07-21T19:52:57.846-04:00

Here are a few useful tips for business owners looking to effectively use Facebook (FB). Every business seems to want a Facebook page. Creating a page is easy, using one effectively to promote your business takes a bit of effort. Know your DestinationBefore you start using your FB page, understand what your goal is: Do you want to increase sales? Should it promote your business? Will it be a

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-50236948602164896872010-06-29T15:01:00.000-04:002010-06-29T15:01:23.667-04:00

Organizing and choosing the correct navigation text can make it easier for visitors to find content on your website. This blog will talk about methods to create user friendly navigation. While having well thought out website navigation cannot guarantee repeat visitors to your website, having bad navigation can reduce your repeat traffic. According to Forrester Research, 88% of survey respondents

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-11308250637988292362010-06-11T10:18:00.004-04:002010-06-25T17:41:20.660-04:00

Navigation should make it easy for users to find what they are looking for. Are you redesigning your website and want to improve the sites organization and navigation? This article will give you some simple tips on how to set up your navigation. Avoid These MistakesHere area few common mistakes people make, that are easily avoided. Using icons or images instead of text. Choosing words that are

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-41181414740415028122010-06-04T08:13:00.002-04:002010-06-04T08:24:57.708-04:00

Are you not sure what should go on your home page? Picking content for your website's home page is important. One of the dangers is that you put too much information on the page and visitors do not know where they or or what actions to take. Unless you are a household name (Google or Disney) here are some basic pieces of information every home page should have. Company name / logo prominently

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-60790647696999694472010-05-21T22:18:00.000-04:002010-05-21T22:18:20.499-04:00

Remember Websites are Marketing Tools Today I was in a marketing and sales class / seminar by Kordell Norton. After the class, he asked what I got out of the series of classes and what was I going to implement. "I'm going to use what we talked about to update my website content", was one of my answers. Discussions about the sales processes and technique had reminded me that whatever marketing

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-47968832205469817432010-05-14T09:40:00.000-04:002010-05-14T09:40:37.940-04:00

Social Media Saves The Day. There are lots of seminars offering to teach you all you need to know about social media. How do you find out which ones are the good one. To Much HypeIs your business failing? Are you in the red? Don't have enough customers? Don't worry social media marketing can save you. It even clears up acne and cures E. D. Attend a 1 day seminar and all your problems

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-87490490343333182142010-05-07T09:17:00.001-04:002010-05-07T09:18:04.937-04:00

Which Do You  Need To Succeed? Businesses want website designs that are eye catching and help sell product. But does an eye catching website design mean it won't be good for SEO marketing. If you need to choose one over the other whic way should you go? Google "website design awards" and look at all the awards that are out there: The Webby Awards. Website Design Awards American Design Awards (

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-63809215082081866932010-04-30T08:56:00.008-04:002010-04-30T09:37:01.066-04:00

Even Large Companies Fail at SEO One of the more interesting videos I have run across is of Matt Cutts discussing  a Google SEO self audit. This video is from an April 16, 2010 blog post. Matt is honest about specific mistakes they found - parts of it are humorous (finding 404 errors and Google Patent Search looking like Google Book Search). It is worth watching the 5 minute video and seeing if

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-81853770707709602342010-04-23T09:45:00.003-04:002010-04-23T09:52:15.876-04:00

Do Blogs Increase Sales or Site Traffic? Everyone thinks so but real numbers are hard to come by. If you look you can find evidence that this is true. Looking at these two articles by HubSpot, you can see blogs improve small businesses traffic and also bloggin can lead to more sales leads. If blogging helps drive traffic and sales lead why does it do so, and what should you do to take advantage

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-30328043564799871112010-04-14T23:47:00.003-04:002010-04-15T08:56:48.152-04:00

Last week Google officially talked about what had been know for a while, they are using site speed as one factor to determine search results rankings. Google says that this affected fewer than 1% of search results. Should you care about the speed it takes your page to load? Yes, you should care. Not because you might be in that 1% of searches affected, but because faster load times improve the

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-4129437722019235462010-04-08T23:06:00.005-04:002010-04-08T23:17:18.112-04:00

Redesigning Your Website Can Be Easy I was at a meeting of DIBS the other day, when some friends who own small businesses complained about all the hoops they are jumping through to revise their website. These tips can help make your life easier when you switch developers to redesign your website. Own Your DomainMany first time business owners are so busy, that they are happy when a web design

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-15851753332845865942010-04-01T21:52:00.000-04:002010-04-01T21:52:53.810-04:00

MOUNTAIN VIEW, Calif. - April 1, 2010 UTC - In an effort to cash on the SEO market Google has announced a paid search ranking option called gRank. It will work similar to AdWords letting businesses bid on search result placement. Inspired by AdWordsMark Kutts, a Google software engineer commented that AdWords was the inspiration for gRank. "If people are willing to pay for advertisements related

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-66458215197310849252010-03-24T21:23:00.004-04:002010-04-01T21:07:06.592-04:00

Part Three - Justifying SEO This is the last in a series of articles related to justifying a rework of your website with SEO in mind. Today we will look at how to capture and measure the results of your SEO efforts. Many of these solutions will require some programming skill. Remember the goal of SEO is to improve performance of your website. In order to do that you need to have defined what was

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-23029440603533169352010-03-15T22:17:00.006-04:002010-03-17T19:35:41.294-04:00

Part 2 - Justifying SEO. This is the second part of a series of articles related to justifying a rework of your website with SEO in mind. Today we will look at defining solutions and benefits. Providing a Solution This article assumes that you are familiar with many of the best practices for SEO and recognized that your corporate website was lacking in this area. If not let me suggest you read

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-76395993389150373552010-03-12T12:09:00.015-05:002010-03-15T15:53:34.780-04:00

Search Engine Ranking Whenever comScore, Inc. releases their search engine rankings, everyone who blogs about search engines or SEM comments on the new statistics. Since comScore just released their February 2010 results I've been reading lots of posts about the new data. I have not seen anything that shows the results over time, so I thought I'd take a bit of time to put something together. The

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-32376151938538013882010-03-11T23:01:00.005-05:002010-03-23T09:18:23.622-04:00

Have a feeling that your website content or design is not as good as it could be? Not getting the traffic or sales that you hoped for? Search engine rankings are as not as high as they could be. (Unless you are #1, you probably feel that way.) The solution you think is reworking your website with SEO in mind or maybe a good online marketing campaign. But you don't know how to justify it? This

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-89481770566695298172010-03-05T23:08:00.000-05:002010-03-05T23:08:03.559-05:00

What is the long tail? If you are just getting started with SEO and trying to market your small business website, you might have run across the term "long tail of the snake". It is an expression that refers to the terms that people interested in purchasing your product or service might use in a search, that are not the obvious and most popular terms (those are the head of the snake). It is a

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com2tag:blogger.com,1999:blog-3774915403329611308.post-72185145354167317852010-02-23T21:46:00.001-05:002010-03-04T07:54:11.265-05:00

What Is Local Business Center? Have you ever done a search on Google for something such as "bike repair" and at the top of the results page is a map that shows businesses on a map. Those companies have listed themselves with Local Business Center (LBC) a free service from Google to help promote your company. LBC does more that just display your company's information. People can leave reviews

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-92221619307461728972010-02-17T22:42:00.002-05:002010-02-17T22:54:27.767-05:00

Your Website Should Not Be About You Website content should highlight how you can help customers, not about what your company does. We will go over a checklist of five items to help you transform your site into one all about you and your company into one about your customers. As a business owner you are proud of your product, their features or services you offer. It is what sets you apart from

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-53012289776422741262010-02-09T21:26:00.002-05:002010-02-09T21:33:21.963-05:00

Can Someone Build Your Website For $500 (or $5,000)? Yes it can be done, but will it meet your expectations? Make sure the developer can deliver what you want by checking references and that you know what you are getting for that $500. When Website Development Goes BadOver the past 6 months several small business owners have contacted Zajon to see if we can help rebuild their website. They were

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-15246729305754726732010-02-02T17:08:00.003-05:002010-02-02T20:52:27.268-05:00

Select Appropriate Pictures. It is no surprise that pictures are an important part of your website's content. But it appears as if many small business owners do not spend much time selecting or taking pictures. I'm going to give a quick test you can give your website to see if the pictures are appropriate and a guide to help you select the good pictures. Test Your Website:Selling Products If your

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-80453731996137770992010-01-26T23:39:00.001-05:002010-01-27T14:10:33.875-05:00

Simplify Your Website. Sometimes small businesses try to do too much with their website. I want to suggest that small businesses  simplify what service or products they offer on their web site. I'm not suggesting that websites should highlight only one product. I am suggesting, for small businesses, it is beneficial to concentrate content on one service or product area. Although it might mean

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-22809403696441480122010-01-19T13:12:00.000-05:002010-01-19T13:12:33.343-05:00

Using UDRP to reclaim your domain from a cybersquatter. Last week at a Painesville Chamber meeting I overheard another attendant complaining that someone had the .COM version of their company's name. The cybersquatter wanted $10,000 for the domain, and the business owner wondered if there was a service to negotiate a fair price. I told him about the UDRP and suggested that he might be able to

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-28535433840875316742010-01-13T13:49:00.001-05:002010-01-13T13:50:30.298-05:00

Before you post a comment about the telephone not being social media, let me offer an alternative title: 2009's Most Often Forgotten Marketing Tool for Small Business - The Telephone. The last few years have seen a lot of press coverage about  using social media to market business. When I am asked by clients to help them with their website or internet marketing they all want help with social

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-46971401122124038232010-01-04T15:19:00.013-05:002010-01-05T11:22:08.106-05:00

Everyone seems to be making New Year's Resolutions, and small business owners are no different. Here is a list of four resolutions for your businesses web presence. 1) Start Using Social MediaI am going to start using social media to interact with my customers. First I am going to listen and understand my client's concerns, then I will talk to them. To listen to your clients, you need to find

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-6495881554535176022009-12-24T12:43:00.205-05:002010-04-30T08:48:44.285-04:00

This is a continuation of posts related to improving your company’s web presence. In a previous blog I discussed how to select SEO keywords. Today we are going to look at what to do with those keywords, where to place them and how to place them on a page. Unlike previous posts, you will need to understand HTML (or work with a developer who does) to implement these suggestions. You Are Writing

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-58955506553742289272009-12-18T15:09:00.008-05:002009-12-23T15:08:10.104-05:00

Head Shots Not Only For Actors  I want to encourage everyone to upload a professional photograph for their LinkedIn profile picture. These images can server four purposes. It sends a subtle reminder to people that you are a real person and not an impersonal corporation. People like to deal with other people. It can make meeting someone in real life easier. If you agree to meet with a potential

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-12110266976465211742009-12-14T11:36:00.182-05:002009-12-24T12:18:00.993-05:00

This week we continue the series of posts related to improving your company’s web presence. Past blogs have discussed simple usability testing, web design, and a basic SEO Review. Today I'm going to look at another SEO issue: Selecting Keywords. Choosing keywords is one of the easiest things to do and yet picking the correct keywords is one of the hardest. This article assumes that you are new

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-6493457227232667302009-12-07T23:59:00.012-05:002010-04-30T08:39:22.159-04:00

This week we continue the series of posts related to improving your company's web presence. Past blogs have discussed simple usability testing, web design, and a basic SEO Review. Today I'm going to look at additional issues related to SEO. Some of this week's issues require a bit of HTML to identify or fix. Using Images not Text for Content:Does your website use images instead of text for large

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com2tag:blogger.com,1999:blog-3774915403329611308.post-24160715600937017962009-11-30T17:43:00.046-05:002009-12-14T14:14:51.522-05:00

This week we continue the series of posts related to improving your company's web presence. Past blogs have discussed simple usability testing and web design. Now we are going to look at some specific website issues related to SEO. You do not need to understand HTML to see if your site suffers from most of these SEO issues, but some issues require a bit of HTML to identify or fix. Reusing the

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-39814694235341736332009-11-24T23:19:00.017-05:002009-12-14T14:15:41.331-05:00

This week we continue the series of posts related to improving your company's web presence. Last week I talked about a simple and easy test for site usability and design. Now we are going to look at some basic website design issues. You do not need to understand HTML to see if your site suffers from these design issues, but you will need to know HTML to fix some of them. Displaying too Much

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com2tag:blogger.com,1999:blog-3774915403329611308.post-13657525929081844362009-11-17T23:09:00.010-05:002009-12-14T14:16:25.781-05:00

Improve Your Businesses Internet Presence: Are you feeling overwhelmed? Do you have a nagging feeling you could do more to improve your company's internet presence. This next set of articles will give you a list of tasks you can use to get started. Small business owners can feel overwhelmed by all the different jobs they need to do. There are tasks related to their web site: Setting up a

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-72600705662685481292009-11-10T09:38:00.005-05:002009-11-30T17:56:29.385-05:00

You read the correctly. I don't think LinkedIn (LI) profiles are part of social media marketing. They lack the interaction that is a large part of social media. LinkedIn does allow for some interaction, through Status Updates and the Answers section of the site. Overall I would classify it as an information tool, which should be part of a marketing strategy. Useful Marketing ToolLinkedIn can be

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-85796089707517667592009-11-04T15:18:00.006-05:002009-11-30T17:54:37.232-05:00

There are several Won'ts for social media. If you are starting to market your small business using social media, you should understand these Won'ts. Understanding and remembering these Won'ts will help prevent you from becoming disappointed and frustrated with your social media marketing. You will be less likely to give up using social media to market your company. Social Media Won'tWork if you

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-73274178421575664392009-10-24T14:40:00.048-04:002009-11-30T17:54:06.448-05:00

Write for your audience and tell them the main point first.  You have 7 seconds to attract their attention, well written content can keep them reading. What to Write About?Do you have a hard time thinking of anything to write about? Or are you like me? I always have something I  want to say, the problem is picking the right topic / issue to write about. The most useful tip I have heard is, "

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-34249704371482774132009-10-20T22:43:00.008-04:002009-11-30T17:53:00.518-05:00

Social Media for Small Business - Part TwoPart One dealt with planning your social media strategy, now comes the actual doing. What should you blog, tweet or share with your friends / customers? For this entry I will concentrate on blogging. What to Write About?You need to figure that out for yourself - unless you are willing to hire someone to figure that out for you. Hopefully you have done

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-53536299711746665562009-10-13T23:01:00.020-04:002009-11-30T17:51:37.501-05:00

It is not the questions that are important but that they remind me to keep my audience in mind. Why this subject?What is the difference between a blog and twitter? What about a blog and a website are they the same? The answer to these questions seems obvious, and maybe it is to you. But last month, they were serious questions by attendees at a social media and internet trends presentation, for

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-69328631573320649512009-10-06T08:17:00.013-04:002009-11-30T17:50:18.251-05:00

Planning is the first step for businesses who want to enter the world of Social Media Social Media for Small Business - Part OneI recently gave a talk at a Lorain County small business group, the discussion was centered on Social Media and small businesses. After talking to this group I realized that many small business owners, when it comes to social media, are unsure about  what to do, how to

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-60372164669777091102009-09-27T21:37:00.008-04:002009-10-26T08:04:46.532-04:00

Sidewiki Turning the web into a kindergarten  playground Sidewiki  - Commenting on webs sites: This week Google released an addition to their tool bar called Sidewiki. This allows people with a Google account to write comments about any site. Anyone with Google's tool bar and the Sidewiki plugin, can view  comments left by others. People with this add-on can post and read comments about any web

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-69829628838530165472009-09-21T09:16:00.003-04:002009-10-26T08:06:11.116-04:00

Small Business are Successfully Using Social Media.   Last time I posted a blog, it was about companies I thought do a good job using media to promote their business. I also promised a look at some smaller business successes, so here they are. LocalGetaways.com -  a travel web site for the San Fransisco Bay. Part of what they did was simple in concept - but implementing it took a bit of courage.

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-42034045959724787812009-08-24T11:24:00.010-04:002009-10-26T08:07:28.438-04:00

Companies Promoting Brand Using Social Media "What can we do with social media or web 2.0? ", that is a very common question. Try a search on Google for social media marketing and there will be over 200,000,000 results. I thought I'd talk about some companies I think have done a good job using social media to promote their brand. (These are in no particular order.) Sharpie pens - they created

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com2tag:blogger.com,1999:blog-3774915403329611308.post-55318012069369492652009-07-08T22:49:00.007-04:002009-10-26T08:08:20.810-04:00

Can It / Will Work - Yes With Some Effort: That seems to be the question being asked by everyone, these days. Can social media be used to help the bottom line of a business? Is it hype or a practical tool for marketing products/service. Knowledge Networks did a study about how people use social media and release the results this spring. It reported that 5% or less of people regularly turn to

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-27274756596884552392009-06-29T16:57:00.006-04:002009-10-26T08:09:56.008-04:00

Planning to Tweet or Blog? Better Be Prepared to Write More Often Tehn You Do Now. The different segments of web space (traditional, web 2.0 and social media) each have their own user expectations, particularly regarding content. This seems obvious, but I have not seen any studies or recommendations regarding how often one should tweet, blog, update facebook or web content. Here are my

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-47237475262908395202009-06-11T14:52:00.013-04:002010-05-07T08:20:03.373-04:00

What is web space?: It is a concept that encompasses the methods to convey information over the internet. In conversations with clients I find it convenient to break up the internet into three categories: Traditional Internet - This segment is composed of static web sites, e-newsletter, and emails. Web 2.0 - (A phrase coined by Darcy DiNucci in 1999) Traditionally is described as containing rich

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com1tag:blogger.com,1999:blog-3774915403329611308.post-26550970523668496102009-05-29T09:08:00.007-04:002009-11-17T23:15:44.762-05:00

Goals what are they? In my last post one of my comments was that companies should "Set up some reasonable goals" if they are going to enter the social media web space. One of my clients asked what are realistic quantifiable goals and how can you measure them? Two Types of Goals: My answer was that there are two type of goals. The first type of goal can be describe by the nebulous term "Brand

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-89318382129004609232009-05-15T08:42:00.022-04:002009-10-18T09:55:29.072-04:00

Everyone's doing it: Social media is definitely a hot trend now, which probably means I'm jumping on the bandwagon too late. But I'm going to write about Twitter and social media any way. Group Think: Whenever I am with a group of business owners or manager and they find out that I am in the business of building websites, the same topics always come up: Twitter, Facebook, and blogging. About

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-28243270092250476712009-04-14T08:38:00.003-04:002009-10-18T09:49:43.926-04:00

The good news is that I have been busy with client work for the last 6 - 8 weeks, that can also be bad news. Sounds strange doesn't it, I'm not complaining. Being busy is much better than the alternative. So what is the down side to being busy you might wonder. Only So Many Hours in a Day: Being busy with work can take away time from other activities. I'm not just talking about going to my kids

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-91792303183387567812009-03-03T12:21:00.010-05:002009-10-18T09:50:13.523-04:00

Yes, everyone knows it is important to back up your files. But this week I ran into two events that made something else clear. You need to know exactly what is backed up and how to restore files from your backup. One event was personal the other from a client. I had been backing up my files manually to USB jump drives, but recently won a Maxtor BlackArmor drive at a chamber of commerce

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-76018121277446406892009-02-22T20:53:00.010-05:002009-10-18T09:49:03.212-04:00

This weekend I realized it has been almost a month since my last post. When I started this blog I set a goal of writing at least one entry every month, but I've been so busy working on projects these last weeks, that I have not had a chance to write anything. Hear are a few of my favorite web applications or services. Bookmarking and Sharing Services Services like addthis.com or addtoany.com

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-15982748600949884712009-01-26T09:57:00.012-05:002009-02-14T18:48:46.192-05:00

I apologize in advance if this post sounds like a commercial for LinkedIn, but I've been a member for about a year and really like it. It is great for networking and tracking down old friends.I created a Group for alumni in my high school , Peddie. It helped me get back in contact with people I hadn't spoken to in years, including someone who moved to Europe.IMHO he best feature is "Ask a

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-26006721040748298422008-12-09T08:09:00.004-05:002008-12-12T09:46:42.674-05:00

Business plans for a very small business:It is nearing the end of the year and it is time to review my business plan. (Actually I look at it a couple times year, probably not as often as I should). A networking group I belong to has everyone in the group presenting their business plan, so I signed up early to force myself into getting it done before the end of the year.I am self employed and many

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-71871590363403049932008-11-21T08:56:00.005-05:002008-11-21T09:24:33.572-05:00

The Problem:"Help our site has stopped working."The Issue:That was the email message I received last week, although the tone was more urgent and panicked. The web site hadn't stopped working but images that once showed up no longer where visible, instead the browser was showing the image not found icon or alt text. Luckily in this case I knew what part of the problem was - we had just upgraded

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com2tag:blogger.com,1999:blog-3774915403329611308.post-23052041153121634162008-11-08T10:52:00.008-05:002008-11-08T21:28:18.101-05:00

A simple solutionHow can I keep content fresh? That is a question I hear often from my clients and others in the business. There are several solutions but they usually cost either time or money. Both can be in short supply.Since Feb 2007 Yahoo Pipes have offered a fast way to aggregate web feeds, web pages, and other services to create content which you can place on your site. While this was cool

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0tag:blogger.com,1999:blog-3774915403329611308.post-89944189951670663912008-10-30T09:08:00.004-04:002008-11-08T21:27:51.496-05:00

I am reminded of a quote from Henry Ford "Anyone who stops learning is old, whether at twenty or eighty". This is especially true in a technology based business. If you don’t learn about new technologies or ideas you will surely be outdated soon.The problem is that there is so much to learn about it is impossible to know it all. IMHO the best one can do is to understand one thing well and have a

JoJo @ Zajonhttp://www.blogger.com/profile/13315048633845505455noreply@blogger.com0